The United Arab Emirates is renowned for its iconic skyscrapers, luxurious lifestyle, and thriving business environment. Also, the Arab country is popular for championing technological innovations across various sectors including the digital marketing sector. With the wide adoption of blockchain technology in the country, the infusion of blockchain and digital marketing is a sight to behold and experience.Â
Potentials of Blockchain Technology in Digital Marketing
Data Security
Data security is an important concern for digital marketing-related businesses especially with the increasing cyber threats and data breaches. Blockchain technology brings a solution to this challenge by offering enhanced data security through encryption algorithms and decentralization.Â
With blockchain, the business stores customer data on a blockchain network instead of centralized servers or vulnerable third-party platforms. This decreases the risk of unauthorized access or manipulation and makes it exceedingly difficult for hackers to tamper with or alter the information without detection.
Ad Verification
Advertisers in our current digital landscape deal with ad fraud. It is a big deal as many companies lose huge amounts of money. According to a projection by the World Federation of Advertisers (WFA), ad fraud is set to become a huge organized crime market by 2025, estimated at a staggering $50 billion.
Fraudsters hide their geolocation and mimic human behavior to access social media, complete forms, and simulate cursor movements,
Blockchain presents a lasting solution to deal with these ad tech frauds. The integration of blockchain technology into ad verification systems helps digital marketers in the UAE reduce ad fraud by implementing transparent tracking mechanisms that monitor every phase of an advertising campaign’s journey – from the inception of impressions to conversions. This allows advertisers to promptly authenticate the legitimacy of ad views, clicks, and conversions in real-time.
Empower Customers
The constant inflow and outflow of information on the internet have reached alarming levels. This makes it increasingly important for consumers to sift through and extract relevant content. Compounding this challenge is the common practice of consumers relinquishing their data to businesses without receiving adequate value in return. Blockchain emerges as a promising solution to this dilemma. Blockchain technology offers a solution by circumventing the need for third-party verification in transactions and returning control of data to consumers.
Digital Rights Management
In the current digital marketing landscape, copyright infringement and unauthorized usage of intellectual property persistently affect artists, content creators, photographers, and musicians. These creatives find it hard to protect their works from being copied or utilized without consent.
Blockchain technology is an innovative solution for digital rights management (DRM) by creating an immutable, timestamped platform to record creators’ work. With smart contracts embedded in the blockchain platforms, creators can stipulate specific terms for the sharing or utilization of their work. Simultaneously, they can set conditions on how they ensure that they get their royalties. The fusion of these two technologies lets creatives maintain control over their creations. Also, it helps them receive fair compensation whenever their work is shared or utilized digitally by others.
Final Words
Blockchain technology can shake up things and solve problems in UAE’s digital marketing scene. The technology can assist in ad verification, data security, etc.
