Dubai, UAE – October 28, 2025 — The global blockchain spotlight turns to Dubai this week as the Blockchain Life 2025 conference gathers thousands of industry leaders, innovators, and investors at the Festival Arena. Among the prominent participants is WEEX, a fast-growing global cryptocurrency exchange that continues to cement its reputation as the Most KOL-Friendly Exchange.
WEEX’s participation in this major event is a clear statement of its strategic intent: to deepen engagement with the local blockchain community, build meaningful partnerships, and expand its influence across the Middle East — a region quickly emerging as one of the most vibrant hubs for digital assets and innovation.
WEEX at Blockchain Life 2025: Vision from the Top
Leading WEEX’s presence in Dubai is Andrew Weiner, Chief Operating Officer of the exchange. During his keynote session, titled “Deeper Liquidity, Bigger Whales,” Weiner outlines the company’s remarkable global growth and its forward-looking vision for the future of crypto trading.
His talk highlights how WEEX continues to push boundaries with its robust trading infrastructure, unmatched liquidity, and user-first product development. He also emphasizes WEEX’s growing recognition across the global crypto space, underscored by recent milestones — including being named Most KOL Friendly Exchange 2025 by 150 top crypto influencers.
Further validating its momentum, WEEX was ranked among the Top 11 centralized exchanges in the CoinGecko Bitcoin Report (October 2025) for its surge in BTC/USDT open interest and overall market performance. The exchange’s offering of over 1,800 trading pairs and leverage options up to 400x continues to attract traders seeking a flexible, high-performance trading environment.
Championing the KOL Community
At the heart of WEEX’s success lies its community-first approach — particularly its collaboration with Key Opinion Leaders (KOLs). Rather than focusing solely on transactional growth, WEEX invests in long-term partnerships with influencers who educate, inspire, and empower the next generation of traders.
This vision earned WEEX the Most KOL Friendly Exchange Award 2025 at THE Best Event by TBV in September 2025, once again voted on by more than 150 prominent KOLs. The award reinforces the company’s standing as an exchange that values collaboration, transparency, and shared growth.
To further support this ecosystem, WEEX provides KOLs with market-leading commission structures, exclusive AMA sessions, and custom industry resources. These initiatives help influencers create authentic engagement while offering their communities meaningful learning and earning opportunities. The result is a powerful network that drives real adoption and education across global markets — and now increasingly, across the Gulf region.
Innovative Trading Solutions: Accessibility Meets Performance
Innovation has always been central to WEEX’s mission, and its latest offerings are designed to make crypto trading simpler, smarter, and more accessible.
A standout feature is 1 USDT Futures Trading, which allows users to start trading with as little as 1 USDT. This approach breaks the entry barrier for newcomers who want to experience futures trading without major financial risk. Through advanced trading logic and optimized leverage, WEEX ensures that small-scale traders can still enjoy high-quality execution and real earning potential.
Complementing this is WEEX Auto Earn, a tool that enables users to grow their digital assets passively. With flexible daily earnings snapshots and no asset lock-up requirements, users can deposit or withdraw funds anytime. New users can earn up to 100% APR on their first 100 USDT deposits, while regular participants enjoy returns of up to 13% APR.
Both tools reflect WEEX’s broader goal — to make the trading journey seamless for everyone, from beginners exploring crypto for the first time to professionals seeking deeper market strategies.
Expanding in the Middle East
Dubai’s reputation as a global blockchain capital makes it a natural stage for WEEX’s regional ambitions. The UAE’s forward-thinking regulatory framework, combined with its active investment in Web3 and digital asset infrastructure, aligns perfectly with WEEX’s vision of inclusive and transparent trading ecosystems.
By engaging directly with the community at Blockchain Life 2025, WEEX is not only expanding its footprint but also building bridges with local traders, fintech innovators, and policymakers. The company’s participation underscores its belief that long-term success in crypto requires local partnerships and regional trust — values that resonate strongly within the Middle East’s fast-evolving blockchain scene.
About WEEX
Founded in 2018, WEEX has rapidly evolved into a global crypto exchange serving over 6.2 million users across 130+ countries. The platform is recognized for its strong liquidity, robust security framework, and intuitive design, offering over 1,200 trading pairs and leverage of up to 400x on futures contracts.
WEEX also operates a 1,000 BTC Protection Fund to safeguard user assets, reinforcing transparency and security as core pillars of its operations. Its features such as copy trading enable users to follow and learn from experienced traders, helping them make informed decisions while developing their own trading skills.
In a move that blends global sports influence with blockchain credibility, football legend Michael Owen serves as the Global Brand Ambassador for WEEX. The partnership reflects the exchange’s commitment to combining global appeal with a mission to make digital trading secure, fast, and inclusive.
With its active participation at Blockchain Life 2025, WEEX is signaling more than just a presence — it’s showcasing a commitment to the region’s future. By connecting with local communities, empowering influencers, and driving user-centric innovation, WEEX is setting new benchmarks for what a modern crypto exchange can achieve in the Middle East and beyond.
