4 Corporations Called Out for Green Washing:
With the threat of climate change and global warming looming every day, the world continues to witness several companies stepping up to ensure that their actions prioritize the protection and rejuvenation of Earth. Unfortunately, many corporations have engaged in Greenwashing in the struggle to portray this image. This article examines four of those corporations after taking a look at the denotation of Greenwashing.
What is Greenwashing
Greenwashing, also known as Green Sheen, is passing off a product as environmentally friendly when that is not the case. It can also include instances where corporations try to mislead or exaggerate their products’ environmental soundness and actions. The intent behind Greenwashing is to exploit an increasingly environmentally aware community worldwide.
Greenwashing can be expressed through commercials and ads, press releases, and companies’ reports. However, some countries have set standards to recognize a Greenwashed product. Greenwashing is still very common, and below are some of the corporations whose Green Sheen tricks have been discovered.
Which Five Corporations have been Called Out for Greenwashing?
In 2020, Ikea, the furniture company, was publicly called out for illegally logging woods in protected Siberian Forests in Russia. The public displeasure with the company primarily arose from the negligence and due diligence in the selection of the source of its raw materials. The company also frequently purchased its furniture materials from other logging companies that have been unlawful in the mass logging of trees in protected areas. IKEA had also been taking wood from habitats of endangered species.
The Volkswagen Greenwashing case is one of the most renowned in recent times, accompanied by worldwide public outcry and displeasure. The company represented itself to the public as an environmentally friendly and low-emission automobile producer to influence the sale of its products. The company later confessed to fitting devices that could detect emissions in an ongoing emission test and artificially lower emission levels to falsify the test’s results.
- H &M Fashion
Like many fast fashions company, H & M is known for its potential contribution to textile waste. However, the company took it a notch by Greenwashing its activities; it presented many of its products under the guise of global waste reduction, claiming they were environmentally friendly and made with organic materials. Contrary to this, the Norwegian Consumer Authority has stated that the company has not shown its level of sustainability and has refused to release sufficient information about its so-called sustainable practices and collections. The company also misled the public through false and exaggerated sustainability profiles.
Nestle was called out by Greenpeace when it attempted to take Greenwashing steps by parading its ambition to have its packaging be fully recyclable or reusable by 2025. The corporation was called out for not having any tangible strategies to actualize the reduction of single-use plastics and the recycling of packages. This was evident when the company was named the worst plastic waste polluter in the world.
To fit into environmental trends and increase profits, many corporations have misrepresented themselves through Greenwashing. This representation is detrimental because it stifles efforts toward Earth’s sustainability. If you seek to invest in environmentally friendly companies, you must be wary of companies that have and frequently Greenwash.
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